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April 30, 2017


Joanne Yeomanse

Wow! I might switch from wine to Heineken!!


Bravo! Well Done!

Katherine Jones

Incredibly moving - unexpected!
No spoilers here...

Paul A. Tamburello, Jr. aka pt at large

Commercials in so many ways have their heads in the sand, try to sell well-being and group identity in an increasingly fractured world. This one took some corporate nerve to produce. Let’s see if it catches on.

Marie Danziger

Hey Paul,
I just watched that ad – twice! – and loved it. Thanks for sending it on.

Paul and Melanie

Thanks for this, PT. We're going to watch it now!

Sarah Cross Mills

Love this!


Not sure why but the commercial brought tears to my eyes. Very impressive and timely. Kudos to Heineken!


Thanks PT, per usual very insightful. I had totally missed this ad. Only watch PBS.

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